The Crown Jewel

Published in Villa 88 spring 2016 issue

H.H. Sheikha Mariam Khalifa Bin Saif is carving her own niche in the jewelry world with her symbolic, contemporary designs and a touch of Emirati pride, says PRIYANKA PRADHAN

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Not everyday does one come across a modern-day princess. Even rarer is the opportunity to encounter one who’s single-handedly making a huge impact in the entrepreneurial world.

As granddaughter of UAE President, His Highness Sheikh Khalifa bin Zayed Al Nahyan, she comes from a royal lineage but did not shy away from stepping into the very public domain of entrepreneurship by starting her own brand, MKS Jewellery, from scratch. “We were raised to work hard and achieve high goals,” says H.H. Sheikha Mariam Khalifa Bin Saif.

“Whatever we achieve in life is from our own merit. These principles helped me a lot. I knew that, in order to succeed in such a competitive market, I needed to work hard. Nobody was going to hand me a successful business on a golden platter.”

Not surprisingly then, she delves into the day-to-day affairs of her business from designing jewelry to packaging and communicating directly with clients on orders. With four collections comprising charms, bracelets, earrings, necklaces, pendants and rings, apart from made-to-order jewelry, it’s an exciting challenge for her.

Although running her own business had never crossed her mind, her inherent love for jewelry while growing up, played a major role in finding her calling and shaping her métier as a designer-entrepreneur. She recalls how she’d love to wear some of her mother’s jewelry and has fond memories of her first few brushes with jewels—such as a white gold heart shaped pendant gifted to her in her teenage years, which she still loves.

“One of the things I love most about designing MKS Jewellery, is that a part of what I have designed would be passed down to generations forever,” She says. “I am part of someone’s story, someone’s life. A necklace bought in 2016, one day in the future, someone would remember that their great-great grandma was gifted the jewelry from a significant other. Jewelry is a piece of art that gets passed down—a wearable art that has a story.”

Her designs are at once eclectic and contemporary. In 2013, she started MKS Jewellery to share her love for unique pieces that symbolize something meaningful for her and for the wearer. “Most of my designs are symbolic,” she says. “Maybe when I designed it, I had a personal meaning in mind, but when someone else wears or gifts MKS Jewellery, they may associate a different meaning to the design.”

“For example, one of my pieces is ‘the dove’ from the Geo Collection that symbolizes love, peace and hope. Another item from the same collection is the ‘Honey Bee’. As a play on words, I like to call it the “Bee Mine” necklace, pendant and ring, but perhaps the person wearing it could relate it to work or business—it could mean ‘busy bee’, for someone who is ambitious and hard working,” she adds.

Sheikha Mariam is also influenced by royal heirloom jewelry that she has seen since she was a child. “My grandmother has a necklace created from the pearls her father and grandfather collected,” she says. “It’s really old and beautiful. It’s a special piece because it’s rare to find natural pearls that are not cultured, old pearls prior to Japanese pearl farming. There is a tremendous value in antique Emirati pearl jewelry.”

This was the inspiration behind designing the Al-Otaiba collection for MKS Jewellery, which uses pearls from the UAE. Moreover, she produces all of her jewelry within the country, as a tribute to Emirati heritage. “We (the UAE) produce items of the highest quality, and as an entrepreneur, I find that whatever I need, the majority can be produced in the country, so why should we go abroad? I am proud of the items produced in the UAE,” she says.

“Pertaining to my brand, many people assume that we make everything outside,” she adds. “MKS Jewellery is a luxury brand, made in the UAE, incorporating other components of UAE heritage and products, such as our signature camel leather jewelry pouches, that we use for packaging.”

Sheikha Mariam also emphasizes the importance of engaging in the burgeoning local entrepreneurial community by exchanging ideas and exploring potential together. “Being an entrepreneur has given me an opportunity to meet and interact with many people and it opened up my circle of connections,” she muses. “Learning from other entrepreneurs and seeing results, both positive and negative, has taught me how to approach different areas of business.”

“It’s inspiring to see so many talented, young Emiratis are setting up their own businesses,” she says. “They are talented and have great ideas. More young people should turn these ideas into reality and I’m sure they will achieve a lot. It’s easy to sell from home on Instagram, without a shop, without going global. Opening a business like that is easy, but opening a business that people recognize, takes a lot of hard work.”

Going forward, H.H. Sheikha Mariam Khalifa Bin Saif is planning to make MKS Jewellery a globally recognized brand. Unafraid of challenges or the fear of failure, she parts on a pensive note. “Someone once asked me if I ever experienced failure, and I told her that I have never failed!” she asserts. “Even if I failed in my business, I wouldn’t consider it a failure. I would consider myself a failure if I had a dream and never pursued it, or if I gave up on a dream.”

As she winds down after a long day with her usual chai haleeb, Sheikha Mariam embodies the spirit of enjoying life’s simple pleasures, staying grounded and working hard. She truly is is one ‘busy bee’ that inspires—on the shelf and off it.

MKS Jewellery can be found at the jewelry department,Bloomingdale’s Dubai, The Dubai Mall, Abu Dhabi Dutyfree Airport and Mosaique UAE. You can also shop at the online store mksjewellery.com/shop

 

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